August 30, 2010
The Internet has radically changed the manner in which U.S. adults obtain travel-related information. Nearly 93 million U.S. adults used the Internet to plan travel in 2009, up from 90 million a year earlier.
The percentage of U.S. adult Internet users who took a trip of 50 miles or more, one-way from home, was 72 percent in 2009. This translates into a market of approximately 122 million online business and leisure travelers.
Since 1993, the U.S. Travel Association has conducted studies to describe the impact of the Internet on the tourism industry. The Nestlé Library has received the 2010 edition of Travelers’ Use of the Internet. The current edition can be found on the library’s reference shelves (call number G156.5 I5 T72).
Leave a Comment » | 
Research Help, Travel and Tourism | 
Permalink
Posted by Nestlé Library
August 24, 2010
Attention Cornell students: find your way through the information fog and learn how to make today’s great abundance of information work for you, not against you. HADM 5592: Information Survival Skills is being offered for the first time in the Fall 2010 semester (two credits: class meets Tuesday/Thursday 8:40-9:55). This course will guide you through the process of finding, evaluating, and using information effectively and efficiently.
Information Survival Skills will use a variety of social media tools – blogs, Twitter, polls, surveys, etc. - and a lot of hands-on practice. Classes will meet in a classroom on Tuesdays and the Binenkorb computer lab on Thursdays. You will benefit from the skills learned in this class throughout your life at Cornell, and beyond.
Please note that this course counts as a free elective and not a Hotel School elective. For more information, contact the instructor, Ken Bolton, at ktb4@cornell.edu.
Leave a Comment » | Research Help | Permalink
Posted by Nestlé Library
August 23, 2010
Generation Y has also been referred to as The Web Generation, The Millennials, or the Nexters. Regardless of the name, it is generally accepted that this cohort was born between 1977 – 2003. This generational group has captured the attention of the media and many claims have been made about their values, characteristics, and predicted future behavior.
Tourism and Generation Y is a new book that explores the concept of generational cohorts and its implications for tourism, using a wide range of both applied (types of travel, marketing campaigns) and conceptual (trends, behavior) contexts.
Tourism and Generation Y can be found on the New Book shelf in the Nestlé Library (call number G155 A1 T589135).
Leave a Comment » | New Books, Travel and Tourism | Permalink
Posted by Nestlé Library
August 9, 2010
A recent addition to the genre of wine blogs is On Reserve, devoted to the multifaceted issues of wine law. On Reserve’s mission is “to provide wineries, vineyards, law students, lawyers, and those with a general interest in wine and/or the law with the most comprehensive source of information on wine law.”
On Reserve is a frequently updated source of information on the international and domestic wine industries, the history of both international and domestic wine laws, and developing legal issues in the wine industry.
On Reserve was created by Lindsey Zahn, a recent graduate of Cornell’s School of Hotel Administration, and a current student at Brooklyn Law School.
Leave a Comment » | Wine | Permalink
Posted by Nestlé Library
July 16, 2010
An increasing demographic in the lodging industry is the female business traveler. Many hotels worldwide are taking efforts to attract and retain this segment of customers.
Wyndham Hotels & Resorts reports that 35 percent of their business clients are women. Using its Web site, Women on Their Way, Wyndham tries to reach out to prospective female clientele with planing tips and destination profiles.
The Mandarin Oriental in San Francisco reports that the mix at this property is even higher, with women accounting for 40 percent of its business travelers. The hotel’s just-launched Perfect Pair program offers a two-room combo where a woman can have a separate bedroom and office space or, if the kids have joined her on the trip, a second bedroom.
A few hotels in the U.S. have created women-only floors.
For more examples, read the full article from Peter Greenberg Worldwide.
Leave a Comment » | Hotels | Permalink
Posted by Nestlé Library
July 9, 2010
The Nestlé Library has received the 2010 copy of the Restaurant Industry Forecast from the National Restaurant Association. The 41st annual publication provides research and insights based on analysis of the latest economic data, as well as extensive surveys or restaurateurs and consumers.
This year’s report sections include: Profitability & Entrepreneurship, Jobs & Careers, Food & Healthy Living, and Sustainability & Social Responsibility.
The 2010 Restaurant Industry Forecast can be found on the library’s reference shelves (call number TX943 N38).
Leave a Comment » | Market Research, Restaurants | Permalink
Posted by Nestlé Library
June 21, 2010
In 2008, the Cornell Library collaborated with Microsoft to create approximately 80,000 digital books from titles in our collection. These digital books are now all in the public domain. In addition to storing them locally for archival purposes, we shared them with the Internet Archive for inclusion in their “American Libraries” collection of digital books. This collection includes thirty books from the Hotel School Library. The transfer was made using the “rsync protocol” over the National LambdaRail (similar to the very fast Internet2 network), a method that allowed a pool of two hundred of Internet Archive’s servers to rapidly pull files from CUL’s archival storage. The digital books are accessible with no restrictions at: http://www.archive.org/details/cornell The Internet Archive is now offering Kindle versions of the books in this collection for un-restricted download.
Print-On-Demand
The Cornell Library currently list 57,000 titles for sale via print-on-demand (POD) from Amazon. To date, Amazon has sold 6,000 copies from this collection, averaging 1,200 books/month. The top 5 selling titles in 2010:
• A Colored man’s reminiscences of James Madison – 78
• Quail breeding manual – 34
• On Religion: Speeches to its Cultural Despisers – 32
• Popular Stories of Ancient Egypt – 20
• Fiat Money Inflation in France (note: Andrew Dickson White is author) – 20
This summer the Library will submit approximately 500 Wordsworth collection titles suitable for POD.
Leave a Comment » | New Books | Permalink
Posted by Nestlé Library
June 9, 2010
Written by Rick Smilow, President & CEO of The Institute of Culinary Education, Culinary Careers: How to Get Your Dream Job in Food offers candid portraits of the many career paths available in the culinary industry. Instead of giving glossed-over, general descriptions of various jobs, Culinary Careers features exclusive interviews with both food-world luminaries and those on their way up, to help you discover what a day in the life is really like in your desired field.
Get timely advice from those at the pinnacle of the industry, including Lidia Bastianich, Thomas Keller, and Ruth Reichi. The book offers a lot of practical advice, including the attributes that employers look for, and how to put your best foot forward in interviews.
Culinary Careers: How to Get Your Dream Job in Food (and other career focused books) can be found on the Career Development shelf in the library (call number TX911.3 V62 S62).
Leave a Comment » | Careers, New Books, Restaurants | Permalink
Posted by Nestlé Library
May 27, 2010
The Nestlé Library has received the 2010 edition of the Cruise Industry News State of the Industry report. The 23rd annual report provides an analysis of the cruise industry, including forecasts through 2015. The Cruise Industry News report supplies extensive industry statistics, broken down by the major geographic regions – Worldwide, North America, Europe, and Asia/Pacific. There are also separate chapters covering the many partners of the cruise industry, such as shipyards, suppliers, shipping agents, and ports.
For more resources about the cruise industry, see the library’s Cruise Lines Industry Guide.
Leave a Comment » | Market Research | Permalink
Posted by Nestlé Library
May 21, 2010
Cornell University Library, with funding from the School of Hotel Administration and the Johnson Graduate School of Management, is offering alumni access to three electronic databases that feature the latest news and research on a variety of topics. The databases are: Academic Search Alumni Edition, Business Source Alumni Edition, and Hospitality & Tourism Index. For detailed descriptions of these databases, visit the Library Services for Alumni page.
Cornell alums can access these resources from any computer using their Cornell NetID. If you do not have a NetID, the Alumni Affairs Web site has instructions for requesting one.
Unfortunately, contracts with vendors prohibit Cornell from providing alumni access to other licensed library resources. Visit your local public library to speak to a reference librarian who can explain access options in your region/state.
Leave a Comment » | Research Help | Permalink
Posted by Nestlé Library
May 3, 2010
The Office of Travel and Tourism Industries (OTTI) recently published its annual United States Travel and Tourism Exports, Imports, and the Balance of Trade report for 2009.
The OTTI report shows that total international visitor spending for the United States declined dramatically in 2009, resulting in a record-setting year-over-year decline of nearly $21 billion (15%). International visitors spent $121.1 billion in the United States in 2009, averaging nearly $1.7 billion less a month than was spent in 2008.
Americans curtailed their travel-related spending, too, spending nearly 12 percent less while traveling abroad in 2009. This produced a $22 billion trade surplus for travel and tourism, about $7 billion less favorable than in 2008.
View the full report (PDF) for more details about international visitor spending.
Leave a Comment » | Travel and Tourism | Permalink
Posted by Nestlé Library
April 26, 2010
The 2010 Technomic Top 500 Chain Restaurant Report is now available for members of the Cornell community. The annual report provides a comprehensive ranking, analysis, and overview of the U.S. chain restaurant industry.
Industry data includes total restaurant industry share of sales and units by menu category, segment comparisons, and category rankings. The Top 500 helps readers develop sales and marketing strategies, identify growth opportunities, and monitor segment and menu category performance.
Members of the Cornell community have access to the Technomic Top 500 as part of the library’s subscription to the Technomic Digital Resource Library.
Leave a Comment » | Market Research, Restaurants | Permalink
Posted by Nestlé Library
April 21, 2010
The Traveler Sentiment Index, a derivative of six individual measures of perceptions that affect travel, has remained essentially unchanged since October of 2009. Of the six components from which the index is derived, two reflected sizable gains over the previous 90 days: “money available for travel” and “time available for travel.” “Interest in travel” and “perceived affordability of travel” both declined slightly. The most significant change was in the “perceived safety of travel,” declining from 93.8 in October 2009 to 84.8 in February 2010.
Traveler Sentiment Index, March 2007 - February 2010
The Traveler Sentiment Index is a quarterly measurement of consumer attitudes toward leisure travel based on the following factors: available time and finances, interest, affordability, safety of travel and quality of service. Data used to develop the Index are captured on 2,200 responses from U.S. adults through the travelhorizons™ survey, a joint project of the U.S. Travel Association and Ypartnership. Each of the six indicators is indexed to the baseline of 100 and then combined to create the overall Traveler Sentiment Index.
Leave a Comment » | Travel and Tourism | Permalink
Posted by Nestlé Library
April 12, 2010
Real estate students now have an excellent source for using case studies to analyze real estate markets. Real Estate Market Analysis: Methods and Case Studies focuses on practical “how to” information on evaluating property types.
Topics covered in the book include: defining market or trade areas, finding economic and demographic data, the importance of field work, use of consumer surveys, and evaluating supply/demand balances.
Case studies (condensed from actual market studies) are utilized in a variety of sectors: residential, retail, office & industrial, hotels & resorts, and mixed use.
Real Estate Market Analysis: Methods and Case Studies can be found on the New Book shelf in Nestlé Library (call number HD255 S36).
Leave a Comment » | New Books, Real Estate | Permalink
Posted by Nestlé Library
April 6, 2010
Attention Cornell students: find your way through the information fog and learn how to make today’s great abundance of information work for you, not against you. HADM 5592: Information Survival Skills will be offered in the Fall 2010 semester (two credits: class meets Tuesday/Thursday 8:40-9:55). This course will guide you through the process of finding, evaluating, and using information effectively and efficiently.
Information Survival Skills will use a variety of social media tools – blogs, Twitter, polls, surveys, etc. - and a lot of hands-on practice. Classes will meet in a classroom on Tuesdays and the Binenkorb computer lab on Thursdays. You will benefit from the skills learned in this class throughout your life at Cornell, and beyond.
Please note that this course counts as a free elective and not a Hotel School elective. For more information, contact the instructor, Ken Bolton, at ktb4@cornell.edu.
Leave a Comment » | Research Help | Permalink
Posted by Nestlé Library
April 5, 2010
Using a library database called SimplyMap, marketing students have the ability to create professional quality thematic maps and reports using extensive demographic, business and marketing data. Below is a sample map that displays projected food spending for San Diego in 2011, broken down by Census tracts.
Projected 2011 food spending in San Diego
SimplyMap is available to all members of the Cornell community. To start using SimplyMap, use the drop-down list of popular databases on the Nestlé Library home page. For help with using any of the databases, stop by the library or send an email to hotelref@cornell.edu.
Leave a Comment » | Market Research, Research Help | Permalink
Posted by Nestlé Library
April 2, 2010
The landmark health care legislation that President Barack Obama signed into law last week will change the way all businesses, including restaurants, operate. The industry has known for some time that this bill will require restaurant operators to contribute to health care coverage for their employees and also outlines stipulations for nationwide menu labeling.
Many restaurateurs are concerned about the possibility for costly change to their already struggling operations. According to Pearl Beaupre, owner of the Fairmont Restaurant in Savannah, Georgia: “This will close our business. The downturn in the economy and the escalating cost of labor, food and fuel has us using our own savings to meet restaurant expenses. People are afraid to spend money on things that aren’t necessary. A trip to a restaurant, even an economical one like ours, is out of the budget.”
For more industry perspective, read Health Care Passed. Now What? from QSR Magazine as well as the statement from the National Restaurant Association.
Leave a Comment » | Restaurants | Permalink
Posted by Nestlé Library
March 29, 2010
On a typical day in the United States in 2010, more than 130 million people will be foodservice patrons. The overall economic impact of the restaurant industry is expected to exceed $1.5 trillion in 2010.
For definitive forecast data for the U.S. restaurant industry, the Nestlé Library subscribes to Restaurant Industry Forecast, published annually by the National Restaurant Association. The publication profiles the restaurant industry opportunities and challenges for the year ahead. The research and insights are based on analysis of the latest economic data, as well as surveys of restaurateurs and customers.
Restaurant Industry Forecast can be found in the library’s reference collection (call number TX943 N38).
Leave a Comment » | New Books, Restaurants | Permalink
Posted by Nestlé Library
March 18, 2010
The annual National Restaurant Association survey of American Culinary Federation member chefs is a comprehensive culinary forecast and menu trends prediction report. More than 1,800 professional chefs ranked nearly 215 culinary items as a “hot trend,” “yesterday’s news,” or “perennial favorite” on restaurant menus in 2010. The following received the most votes in the Top Trends category:
- Locally grown produce
- Locally sourced meats and produce
- Sustainability
- Bite-size/mini desserts
- Locally produced wine and beer
- Nutritonally balanced children’s dishes
- Smaller portions for a reduced price
- Farm/estate-branded ingredients
- Gluten-free/food allergy conscious
- Sustainable seafood
View the full survey from the National Restaurant Association (PDF file).
Leave a Comment » | Restaurants | Permalink
Posted by Nestlé Library
March 16, 2010
The Nestlé Library has recently acquired a new tourism studies book for students researching the relationship between the production and comsumption of space.
Tourist Cultures presents valuable critical insights into tourism, exploring the cultures of meaning, mobilities, and engagement that shape the tourist experience and traveller identities.
Tourism is examined through a consideration of the spaces and selves of travel, delving into what tourists are looking for when they travel. The argument is made that tourists are not passive consumers of either their destinations or interpretations.
Tourist Cultures can be found on the New Book shelf in the Nestlé Library (call number G155 A1 W43).
Leave a Comment » | New Books, Travel and Tourism | Permalink
Posted by Nestlé Library
March 11, 2010
Consumer travel spending by component
The Consumer Expenditure Survey, produced by the Bureau of Labor Statistics, provides an ongoing, nationwide survey of household spending. Marketing students can find key Consumer Expenditure Survey data about travel spending in a publication called Who’s Buying for Travel.
Who’s Buying for Travel analyzes the Consumer Expenditure Survey data in a variety of ways, calculating household spending indexes, aggregate household spending, and market shares. Their report shows spending data by age, household income, household type, race, geography, and education level.
Who’s Buying for Travel can be found in the Nestlé Library reference collection (call number G155 U6 W46).
Leave a Comment » | Market Research, New Books | Permalink
Posted by Nestlé Library
March 5, 2010
The Allison Hotel in Newberg, Oregon is the latest example of a hotel property utilizing a social networking tool for staff operations. Allison Hotel employees are using the Google Wave to communicate and coordinate their daily activites.
Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more.
Read the full article about the Allison Hotel from the March edition of Hotels Magazine.
Leave a Comment » | Hotels | Permalink
Posted by Nestlé Library
Geography and history combine to shape the food patterns and cultures of countries and regions throughout the world. The Nestlé Library has recently acquired a new book that investigates what and how people eat. Food Around the World: A Cultural Perspective uses maps, photographs and recipes to build an appreciation of the world’s cuisines.
