Ways That Restaurants Can Use Social Media

October 30, 2009

Restaurants are still trying  to find ways to take advantage of the rising popularity of social networking. A recent article in Restaurants & Institutions offers nine ways that restaurants can take advantage of social media.

Examples include using social media to: find employees, get feedback on new menu items, create a dialogue with customers, and more. The article provides examples of restaurants using social media tools such as Twitter and Facebook.

Read the full article from the Restaurants & Institutions web site. Cornell students can find current, and older, editions of Restaurants & Institutions on the periodical shelves in the Nestlé library.


Hospitality Information Sessions Start This Week

October 26, 2009

The Nestlé Library is offering a series of information sessions to help Hotel School students locate important research data for class projects or assignments this week. These 30-minute sessions are designed to familiarize students with key library resources in a specific area of hospitality research.

No registration is required – just show up in the library at any of the following session times:

Monday, October 26  
10:00-10:30 Restaurant Performance Data
3:00-3:30 Article Research
Tuesday, October 27  
11:00-11:30 Restaurant Performance Data
4:00-4:30 Consumer Behavior Data
Wednesday, October 28  
3:00-3:30 Article Research
4:30-5:00 Hotel Performance Data
Thursday, October 29  
11:30-12:00 Consumer Behavior Data
4:30-5:00 Company Research
Friday, October 30  
4:00-4:30 Hotel Performance Data
Sunday, November 1  
2:00-2:30 Company Research

New Book: Consumer USA 2010

October 22, 2009

The 2010 edition of Consumer USA provides historic and forecasted market size data for more than 330 consumer markets together with manufacturer and brand shares for all the major consumers goods sectors. It includes background data and analysis on the US economy along with recent demographic, socio-economic, lifestyle and purchasing trends of the US consumer.

With Consumer USA, you can find market size information for more than 330 consumer products, including food, drinks, electronics, leisure goods, household products, telecommunications, etc.

Key socio-economic parameters include: population trends and forecasts, income, economic indicators, foreign trade, health, household characteristics, labor, consumer expenditures, retail sales, travel & tourism, and communications.

Consumer USA 2010 can be found in the Nestlé Library reference collection (call number HC79 C6 C66).


The Biggest U.S. Travel Spenders

October 16, 2009

The 22nd annual Corporate Travel 100 benchmarking report shows a decline in overall spending in 2008 to $10.3 billion, from $11.2 billion in 2007. Drastic cuts in corporate travel spending are evident in the latest numbers, produced by Business Travel News. The Corporate Travel 100 report can be found in the Nestlé Library reference collection.

Top 10 ranked companies in travel spending:

Rank Company Air Volume (millions)
1 IBM $505
2 Boeing $325.6
3 General Electric $320
4 Exxon Mobil $296
5 Lockheed Martin $273.6
6 Deloitte $273
7 Accenture $240
8 BP $225
9 Johnson & Johnson $207
10 Siemens $190

Wine Jobs Trending Upwards

October 12, 2009

Job seekers in the wine industry may have a reason to be optimistic. The graph below depicts the increase in number of job ads that mention wine over the last four years.

The data comes from Indeed, the job search engine that allows you to tailor your search by keywords and/or locations. For example, typing “wine” in the keyword search box creates a list of 5,935 job openings in the wine industry. From the results page, use the categories on the left-hand side of the screen to refine the results (by salary range, location,  job type, etc.).


U.S. House Passes Travel Promotion Act

October 8, 2009

The Travel Promotion Act (H.R. 1035) has been approved by the U.S. House of Representatives by a 358 to 66 vote. The legislation creates a public-private partnership to promote the United States as a premier travel destination and better explain U.S. security policies.  The Senate passed identical legislation earlier in September.

Once it is enacted into law, the program is estimated to create 40,000 U.S. jobs and drive $4 billion in new consumer spending, according to Oxford Economics, and reduce the federal budget deficit by $425 million in the next ten years, according to the Congressional Budget Office. Overseas visitors spend an average of $4,500 per person, per trip in the United States.

To see detailed statistics on the economic impact of travel, visit the Power of Travel web site created by the U.S. Travel Association.


Understanding the Snow Sports Market

October 5, 2009

The beginning of each snow sports season brings the Snow Sports Market Intelligence Report, produced by SnowSports Industries America (SIA).

The Snow Sports Market Intelligence Report offers a compilation of research from more than 10 different snow sports industry studies. It includes detailed snow sports participation data, retail sales for sports equipment, ski area visits, business trends, demographics, merchandise distribution, and more.

The 2009 SIA Snow Sports Market Intelligence Report can be found in the Nestlé Library reference collection (call number GV840.7 U6 S66).


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