Technomic Top 500 Chain Restaurant Report

April 26, 2010

The 2010 Technomic Top 500 Chain Restaurant Report is now available for members of the Cornell community. The annual report provides a comprehensive ranking, analysis, and overview of the U.S. chain restaurant industry.

Industry data includes total restaurant industry share of sales and units by menu category, segment comparisons, and category rankings. The Top 500 helps readers develop sales and marketing strategies, identify growth opportunities, and monitor segment and menu category performance.

Members of the Cornell community have access to the Technomic Top 500 as part of the library’s subscription to the Technomic Digital Resource Library.


Traveler Sentiment Index Remains Stable

April 21, 2010

The Traveler Sentiment Index, a derivative of six individual measures of perceptions that affect travel, has remained essentially unchanged since October of 2009. Of the six components from which the index is derived, two reflected sizable gains over the previous 90 days: “money available for travel” and “time available for travel.” “Interest in travel” and “perceived affordability of travel” both declined slightly. The most significant change was in the “perceived safety of travel,” declining from 93.8 in October 2009 to 84.8 in February 2010.

Traveler Sentiment Index, March 2007 - February 2010

The Traveler Sentiment Index is a quarterly measurement of consumer attitudes toward leisure travel based on the following factors:  available time and finances, interest, affordability, safety of travel and quality of service. Data used to develop the Index are captured on 2,200 responses from U.S. adults through the travelhorizons™ survey, a joint project of the U.S. Travel Association and Ypartnership. Each of the six indicators is indexed to the baseline of 100 and then combined to create the overall Traveler Sentiment Index.


Food Around the World: A Cultural Perspective

April 15, 2010

Geography and history combine to shape the food patterns and cultures of countries and regions throughout the world. The Nestlé Library has recently acquired a new book that investigates what and how people eat. Food Around the World: A Cultural Perspective uses maps, photographs and recipes to build an appreciation of the world’s cuisines.

The third edition includes a new chapter on Australia and New Zealand, expanded maps and illustrations, new study aids and new recipes that reflect food and cultural patterns around the globe. Food Around the World: A Cultural Perspective can be found on the New Book shelf in the library (call number TX353 M396).


Case Studies for Real Estate Market Analysis

April 12, 2010

Real estate students now have an excellent source for using case studies to analyze real estate markets. Real Estate Market Analysis: Methods and Case Studies focuses on practical “how to” information on evaluating property types.

Topics covered in the book include: defining market or trade areas, finding economic and demographic data, the importance of field work, use of consumer surveys, and evaluating supply/demand balances.

Case studies (condensed from actual market studies) are utilized in a variety of sectors: residential, retail, office & industrial, hotels & resorts, and mixed use.

Real Estate Market Analysis: Methods and Case Studies can be found on the New Book shelf in Nestlé Library (call number HD255 S36).


New Course: Information Survival Skills

April 6, 2010

Attention Cornell students: find your way through the information fog and learn how to make today’s great abundance of information work for you, not against you. HADM 5592: Information Survival Skills will be offered in the Fall 2010 semester (two credits: class meets Tuesday/Thursday 8:40-9:55). This course will guide you through the process of finding, evaluating, and using information effectively and efficiently.

Information Survival Skills will use a variety of social media tools – blogs, Twitter, polls, surveys, etc. - and a lot of hands-on practice. Classes will meet in a classroom on Tuesdays and the Binenkorb computer lab on Thursdays. You will benefit from the skills learned in this class throughout your life at Cornell, and beyond.

Please note that this course counts as a free elective and not a Hotel School elective. For more information, contact the instructor, Ken Bolton, at ktb4@cornell.edu.


SimplyMap Enhances Marketing Reports

April 5, 2010

Using a library database called SimplyMap, marketing students have the ability to create professional quality thematic maps and reports using extensive demographic, business and marketing data. Below is a sample map that displays projected food spending for San Diego in 2011, broken down by Census tracts.

Projected 2011 food spending in San Diego

SimplyMap is available to all members of the Cornell community. To start using SimplyMap, use the drop-down list of popular databases on the Nestlé Library home page. For help with using any of the databases, stop by the library or send an email to hotelref@cornell.edu.


Restaurant Industry Responds to Health Care Bill

April 2, 2010

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