The Traveler Sentiment Index, a derivative of six individual measures of perceptions that affect travel, has remained essentially unchanged since October of 2009. Of the six components from which the index is derived, two reflected sizable gains over the previous 90 days: “money available for travel” and “time available for travel.” “Interest in travel” and “perceived affordability of travel” both declined slightly. The most significant change was in the “perceived safety of travel,” declining from 93.8 in October 2009 to 84.8 in February 2010.
Traveler Sentiment Index, March 2007 - February 2010
The Traveler Sentiment Index is a quarterly measurement of consumer attitudes toward leisure travel based on the following factors: available time and finances, interest, affordability, safety of travel and quality of service. Data used to develop the Index are captured on 2,200 responses from U.S. adults through the travelhorizons™ survey, a joint project of the U.S. Travel Association and Ypartnership. Each of the six indicators is indexed to the baseline of 100 and then combined to create the overall Traveler Sentiment Index.
