An increasing demographic in the lodging industry is the female business traveler. Many hotels worldwide are taking efforts to attract and retain this segment of customers.
Wyndham Hotels & Resorts reports that 35 percent of their business clients are women. Using its Web site, Women on Their Way, Wyndham tries to reach out to prospective female clientele with planing tips and destination profiles.
The Mandarin Oriental in San Francisco reports that the mix at this property is even higher, with women accounting for 40 percent of its business travelers. The hotel’s just-launched Perfect Pair program offers a two-room combo where a woman can have a separate bedroom and office space or, if the kids have joined her on the trip, a second bedroom.
A few hotels in the U.S. have created women-only floors.
For more examples, read the full article from Peter Greenberg Worldwide.
