Generation Y has also been referred to as The Web Generation, The Millennials, or the Nexters. Regardless of the name, it is generally accepted that this cohort was born between 1977 – 2003. This generational group has captured the attention of the media and many claims have been made about their values, characteristics, and predicted future behavior.
Tourism and Generation Y is a new book that explores the concept of generational cohorts and its implications for tourism, using a wide range of both applied (types of travel, marketing campaigns) and conceptual (trends, behavior) contexts.
Tourism and Generation Y can be found on the New Book shelf in the Nestlé Library (call number G155 A1 T589135).
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