Coca-Cola is the number one brand in the world, but tech companies make up seven of the top ten brands. The fasting rising brand is Google, which jumped from number seven to number four. For the 11th year in a row, Interbrand has published their list of the 100 Best Global Brands.
Interbrand uses a variety of criteria when dolling out the ranks including the many ways a brand touches and benefits an organization, whether it attracts top talent and how well it delivers on customer expectation. Three key aspects that contribute to a brand’s value are the financial performance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand to continue to secure earnings for the company.
View the full list of the top 100 global brands.
Posted by Nestlé Library 
Social media has a big future in the hotel industry, especially in the areas of marketing and customer service. According to Cornell Hotel School professor Bill Carroll: “I suspect we are in the same position that we were with online marketing 20 years ago. The only difference is that it won’t take 20 years, it will take 5 to 10 years until we really see the impact of interactive communication among consumers.”
The Nestlé Library has received the 2010 copy of the Restaurant Industry Forecast from the National Restaurant Association. The 41st annual publication provides research and insights based on analysis of the latest economic data, as well as extensive surveys or restaurateurs and consumers.
The Nestlé Library has received the 2010 edition of the Cruise Industry News State of the Industry report. The 23rd annual report provides an analysis of the cruise industry, including forecasts through 2015. The Cruise Industry News report supplies extensive industry statistics, broken down by the major geographic regions – Worldwide, North America, Europe, and Asia/Pacific. There are also separate chapters covering the many partners of the cruise industry, such as shipyards, suppliers, shipping agents, and ports.
The 2010 Technomic Top 500 Chain Restaurant Report is now available for members of the Cornell community. The annual report provides a comprehensive ranking, analysis, and overview of the U.S. chain restaurant industry.
The International Air Transport Association (IATA) estimates that the global commercial airline industry suffered a net loss of $10.4 billion in 2008. Compared with the $12.9 billion net profit in 2007, it’s clear that 2008 was an unprecedented year for airlines. And the problems continue into 2009.
The 2010 edition of Consumer USA provides historic and forecasted market size data for more than 330 consumer markets together with manufacturer and brand shares for all the major consumers goods sectors. It includes background data and analysis on the US economy along with recent demographic, socio-economic, lifestyle and purchasing trends of the US consumer.
The beginning of each snow sports season brings the Snow Sports Market Intelligence Report, produced by SnowSports Industries America (SIA).
Subway is on pace to become the world’s largest fast-food chain in terms of locations over the next few months. The restaurant chain, benefitting from its hughly successful $5 foot-long campaign, is expected to pass 31,800 locations by the end of this week, closing in on McDonald’s 32,158 total.
According to Interbrand’s 2009 Best Global Brand rankings, Coca-Cola retained its postion at the top. But while the top two (Coca-Cola and IBM) actually posted gains in their brand value, overall value for all 100 on the list fell 4.6 percent, marking the first such loss in the rankings’ 10-year history.
Brand credibility is important to college students, and Johnson & Johnson, Sony and Apple top the list of brands that college students say they “trust,” according to the 2009 edition of Alloy Media + Marketing’s College Explorer survey.
