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Brand credibility is important to college students, and Johnson & Johnson, Sony and Apple top the list of brands that college students say they “trust,” according to the 2009 edition of Alloy Media + Marketing’s College Explorer survey.
In addition to Johnson & Johnson, Sony, and Apple, the following companies made the list of trusted brands: Colgate, Microsoft and Coca-Cola (tied), Toyota, Nike and Bank of America (tied), and Target and Dell (tied).
Cornell students have access to a wide selection of marketing publications, including:
• Advertising Age
• International Journal of Marketing
• Journal of Brand Marketing
If you are looking for electronic access to a specific publication (such as those listed above), search for the publication by title in Find eJournals.