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Travelers’ Use of the Internet
August 30, 2010
The Internet has radically changed the manner in which U.S. adults obtain travel-related information. Nearly 93 million U.S. adults used the Internet to plan travel in 2009, up from 90 million a year earlier.
The percentage of U.S. adult Internet users who took a trip of 50 miles or more, one-way from home, was 72 percent in 2009. This translates into a market of approximately 122 million online business and leisure travelers.
Since 1993, the U.S. Travel Association has conducted studies to describe the impact of the Internet on the tourism industry. The Nestlé Library has received the 2010 edition of Travelers’ Use of the Internet. The current edition can be found on the library’s reference shelves (call number G156.5 I5 T72).
Information Survival Skills Open for Enrollment
August 24, 2010
Attention Cornell students: find your way through the information fog and learn how to make today’s great abundance of information work for you, not against you. HADM 5592: Information Survival Skills is being offered for the first time in the Fall 2010 semester (two credits: class meets Tuesday/Thursday 8:40-9:55). This course will guide you through the process of finding, evaluating, and using information effectively and efficiently.
Information Survival Skills will use a variety of social media tools – blogs, Twitter, polls, surveys, etc. - and a lot of hands-on practice. Classes will meet in a classroom on Tuesdays and the Binenkorb computer lab on Thursdays. You will benefit from the skills learned in this class throughout your life at Cornell, and beyond.
Please note that this course counts as a free elective and not a Hotel School elective. For more information, contact the instructor, Ken Bolton, at ktb4@cornell.edu.
Cornell Library Offers Database Access to Alumni
May 21, 2010
Cornell University Library, with funding from the School of Hotel Administration and the Johnson Graduate School of Management, is offering alumni access to three electronic databases that feature the latest news and research on a variety of topics. The databases are: Academic Search Alumni Edition, Business Source Alumni Edition, and Hospitality & Tourism Index. For detailed descriptions of these databases, visit the Library Services for Alumni page.
Cornell alums can access these resources from any computer using their Cornell NetID. If you do not have a NetID, the Alumni Affairs Web site has instructions for requesting one.
Unfortunately, contracts with vendors prohibit Cornell from providing alumni access to other licensed library resources. Visit your local public library to speak to a reference librarian who can explain access options in your region/state.
New Course: Information Survival Skills
April 6, 2010
Attention Cornell students: find your way through the information fog and learn how to make today’s great abundance of information work for you, not against you. HADM 5592: Information Survival Skills will be offered in the Fall 2010 semester (two credits: class meets Tuesday/Thursday 8:40-9:55). This course will guide you through the process of finding, evaluating, and using information effectively and efficiently.
Information Survival Skills will use a variety of social media tools – blogs, Twitter, polls, surveys, etc. - and a lot of hands-on practice. Classes will meet in a classroom on Tuesdays and the Binenkorb computer lab on Thursdays. You will benefit from the skills learned in this class throughout your life at Cornell, and beyond.
Please note that this course counts as a free elective and not a Hotel School elective. For more information, contact the instructor, Ken Bolton, at ktb4@cornell.edu.
SimplyMap Enhances Marketing Reports
April 5, 2010Using a library database called SimplyMap, marketing students have the ability to create professional quality thematic maps and reports using extensive demographic, business and marketing data. Below is a sample map that displays projected food spending for San Diego in 2011, broken down by Census tracts.
SimplyMap is available to all members of the Cornell community. To start using SimplyMap, use the drop-down list of popular databases on the Nestlé Library home page. For help with using any of the databases, stop by the library or send an email to hotelref@cornell.edu.
Spa Industry Resources in the Nestlé Library
February 15, 2010
The Nestlé Library subscribes to several key resources for spa industry research, including:
- Understanding the Global Spa Industry
- Spa: A Comprehensive Introduction
- Spa Business Strategies: A Plan for Success
- Spa Management (trade journal)
- Salon and Day Spa Consumer Trend Report
Additional resources for spa industry research are listed on our spa industry guide. For additional help, contact the library reference team.
New Real Estate Database – CoStar
February 3, 2010
The Nestlé Library now has a subscription to one of the premier commercial real estate databases in the world. CoStar offers a comprehensive range of commercial real estate information, including market reports, space available for lease, comparable sales information, tenant information, properties for sale, analytic information, data integration, property advertising and industry news.
CoStar is only available on one computer terminal in the library; there is no remote access. To use CoStar, please contact a member of the Nestlé Library reference team at hotelref@cornell.edu.
PKF: Lodging Industry Future Looks Bright
December 16, 2009
Percent change in U.S. RevPAR, 2005 to 2013
According to PKF Hospitality Research, the pace of recovery of the U.S. lodging industry has accelerated from previous expectations. The December 2009 edition of Hotel Horizons shows improving industry data for key indicators like occupancy, RevPAR (pictured above), and room demand.
Hotel Horizons is a series of quarterly reports containing five-year forecasts of performance for the U.S. lodging industry and 50 major markets across the country. The lodging forecasts are based on Smith Travel Research (STR) and Moody’s data.
Cornell students have access to Hotel Horizons from the Nestlé Library web site.
Hospitality Information Sessions Start This Week
October 26, 2009
The Nestlé Library is offering a series of information sessions to help Hotel School students locate important research data for class projects or assignments this week. These 30-minute sessions are designed to familiarize students with key library resources in a specific area of hospitality research.
No registration is required – just show up in the library at any of the following session times:
| Monday, October 26 | |
| 10:00-10:30 | Restaurant Performance Data |
| 3:00-3:30 | Article Research |
| Tuesday, October 27 | |
| 11:00-11:30 | Restaurant Performance Data |
| 4:00-4:30 | Consumer Behavior Data |
| Wednesday, October 28 | |
| 3:00-3:30 | Article Research |
| 4:30-5:00 | Hotel Performance Data |
| Thursday, October 29 | |
| 11:30-12:00 | Consumer Behavior Data |
| 4:30-5:00 | Company Research |
| Friday, October 30 | |
| 4:00-4:30 | Hotel Performance Data |
| Sunday, November 1 | |
| 2:00-2:30 | Company Research |
2009 HOST Study Now Available
September 29, 2009
Source: STR HOST Study
The 2009 Hotel Operating Statistics (HOST) Study from Smith Travel Research (STR) is now available in the Nestlé Library. The HOST Study is an annual publication that provides an overview of U.S. lodging performance along with detailed information on industry revenues and expenses.
Detailed data from more than 5,800 hotel properties presents information by department, including rooms, food & beverage, marketing, utility costs, property and maintenance, and administration.
The HOST Study can be found in the Nestlé Library reference collection, in the Hotels & Resorts section.
Researching Ithaca and Tompkins County
September 22, 2009
The Nestlé Library has created a research guide for Ithaca and Tompkins County. Containing both library subscription sources and free Internet sites, the guide serves as a practical starting point for local research.
Categories include local demographics, government resources, Cornell University and Ithaca College facts, news, and local commercial property data.
Additional industry guides for hospitality fields are also available on the Nestlé Library web site.
Top Brands Trusted by College Students
September 4, 2009
Brand credibility is important to college students, and Johnson & Johnson, Sony and Apple top the list of brands that college students say they “trust,” according to the 2009 edition of Alloy Media + Marketing’s College Explorer survey.
In addition to Johnson & Johnson, Sony, and Apple, the following companies made the list of trusted brands: Colgate, Microsoft and Coca-Cola (tied), Toyota, Nike and Bank of America (tied), and Target and Dell (tied).
Cornell students have access to a wide selection of marketing publications, including:
• Advertising Age
• Adweek
• International Journal of Marketing
• Mediaweek
• Journal of Brand Marketing
If you are looking for electronic access to a specific publication (such as those listed above), search for the publication by title in Find eJournals.
New Edition of a Classic Hospitality Title
June 5, 2009
The 2009 edition of a classic hotel management contract reference book has been released. The Negotiation and Administration of Hotel Management Contracts combines the impartial treatment of the topic established in the first three editions with two years of just-completed extensive research to provide a contemporary analysis of management contracts.
Jim Eyster is the HVS International Professor Emeritus of Hotel Finance and Real Estate and Jan deRoos is the HVS International Professor of Hotel Finance and Real Estate at Cornell University’s School of Hotel Administration. Collectively, they have over 50 years experience as educators, researchers, and consultants to the hospitality industry.
In this fourth edition, the authors provide:
- An analysis of the components of owner and operator bargaining power.
- An in-depth treatment of the provisions of concern to owners and operators including numerous tables detailing the state of management contracts executed since 2000.
- An examination of the major contract agreement forms and their differences in North America, Europe, the Middle East, and Asia.
- A practical guide for handling concerns during the contract’s term and the factors contributing to owner and operator concerns.
- A pragmatic approach for preparing for successful negotiations including a rigorous, detailed approach to the financial evaluation of proposed projects.
- A look at future trends that will affect lodging industry and management contracts.
A copy of The Negotiation and Administration of Hotel Management Contracts is available in the Nestlé Library (call number KF2042 H6 E97). Copies can be ordered via email at: general_books@cornell.edu or call (607) 255-2933.
The State of Hospitality Investment in 2009
May 11, 2009
Many hospitality investors fear that we have entered into one of the darkest periods in the lodging investment cycle, with many of them believing that the downturn in the lodging sector will be deep and longer than anyone could have imagined. PKF Consulting recently released its 2009 Hospitality Investment Survey and it provides some eye-opening statistics. Revenue per Available Room (RevPAR) is expected to drop 13.7 percent in 2009 and a quarter-over-quarter gains in sales is not anticipated until the first quarter of 2011. The RevPAR forecast is the largest annual decline observed by PKF since 1932.
The 2009 Hospitality Investment Survey presents both investment criteria (capitalization rates, internal rate of return, equity yield, cash returns) and lending criteria (loan-to-value ratios, interest rates, loan terms, debt coverage ratios), as well as several topical articles.
Current and historical copies of the Hospitality Investment Survey can be found on the reference shelf of the Nestlé Library (call number TX911.3 F5 H65).
The Historical Performance of Hospitality Stocks
March 2, 2009
An analysis of four decades of hospitality industry stock returns shows that investors have done a poor job of timing the market. According to research by Cornell professor David Weinbaum, the timing of investment flows has been inverse to stock performance. Weinbaum’s analysis of hotel investment and hospitality industry investing, “Assessing the Historical Performance of Hospitality Stocks: The Investor’s Perspective,” is published in the February 2009 issue of Cornell Hospitality Quarterly.
The article analyzes the historical performance of hospitality stocks, taking into account the magnitude and timing of investor capital flows in and out of the hospitality sector. For hospitality investors, market timing translates into a shortfall of 1.5 percent per year over the time period 1962—2006. A value-weighted portfolio of both restaurant and hotel firms earns a lower average return over this time period compared to a similar portfolio of either hotel or restaurant stocks only, because of the same timing issue.
Cornell student can access this article from the Center for Hospitality Research web site (free registration required). Full-text electronic access to Cornell Hospitality Quarterly is available through the library’s Find eJournals service.
U.S. Top Wine-Consuming Market by 2012
February 2, 2009
The United States will be the leading global consumer of wine by 2012, according to a recent report. A study conducted by London-based research organization International Wine & Spirit Record (IWSR) concluded that American consumption is expected to grow over the next five years, reaching 330 million cases or 3.96 billion bottles.
Red wine leads the charge up the consumption chart for the U.S. In 2008, Americans were estimated to have consumed more than 1.47 billion bottles of red wine, a number that is projected to rise to 1.74 billion over the next five years. Meanwhile, white wine consumption is forecast to rise by 5.4 percent, from 1.3 billion bottles last year to 1.4 billion in 2012.
Among the study’s key international findings were that in 2007, more than 31 billion bottles of wine were consumed around the world, and that global consumption will continue to increase by 6 percent over the next five years, reaching a total of 2.816 billion cases.
The Nestlé Library subscribes to the journal of the International Wine & Spirit Record, titled The IWSR Drinks Record. The monthly publication can be found on the current periodicals shelf in the library.
Hotel School orientation students: You only have one more task remaining. Send an email to the library reference team (hotelref@cornell.edu) with the subject “Survivor: Nestle Library” and the following message: “The Nestlé Library is the first stop for hospitality research.” You will then be entered into a drawing for a prize. Good luck.
New Book: A Taste for Writing
January 6, 2009
A Taste for Writing: Composition for Culinarians combines lessons in composition and grammar with a unique focus on food and cooking. The book’s comprehensive coverage includes the stages of the writing process; rhetorical modes and research; parts of speech; and basic grammar.
The author, Vivian C. Cadbury, is an Associate Professor in Writing and Communications at the Culinary Institute of America.
A Taste for Writing can be found on the New Book shelf in Nestlé Library (call number TX644 C33).
Restaurant Stocks Rally
January 1, 2009
Restaurant stocks made a comeback in December to end 2008 down 19.5 percent. In comparison, the S&P 500 fell 37 percent for the year. The Nation’s Restaurant News (NRN) stock index tracks all 61 publicly traded restaurant companies. The NRN index, which rose 8.8 percent in December, is heavily influenced by McDonald’s Corporation, which has by far the largest market cap of the restaurant stocks at $69.3 billion. Yum Brands ($14.6 billion) and Starbucks ($6.9 billion) are the next highest companies in terms of market cap.
Read the full article.
Print copies of Nation’s Restaurant News can be found in the Nestlé Library. Cornell students also have electronic access to the publication through one of the library’s article databases.
The Next White House Chef Is…
December 3, 2008
Speculation has begun over the identity of the next White House chef. The new presidential administration has not announced the position yet, but there appears to be a short list of contenders.
Find the list of candidates from this story in the New York Daily News.
The White House chef reportedly earns $80,000-$100,000 a year creating menus for state dinners, holiday functions, receptions and official luncheons hosted by the president and first lady. If a culinary career is in your future, check out this book from the Nestlé Library:
So You Want to be a Chef? Your Guide to Culinary Careers. This book is located on the Career shelf in the library (call number TX652.5 B715).
2009: Lowest Occupancy Rates in 20 Years
November 20, 2008
In its lodging industry forecast for 2009, PKF Hospitality Research predicts sharp revenue drops and the lowest occupancy level in 20 years.
PKF expects revenue per available room (REVPAR) to drop by 4.3 percent in the United States and for U.S. hoteliers’ profit to decline by 7.9 percent in 2009. At the root of those predictions is an expected 1.5 percent decline in U.S. lodging demand in 2009 as supply increases by 3 percent.
U.S. hotel occupancy will drop by 4.4 percent to a level of 58.3 percent, the lowest in the past 20 years, according to PKF. Read the full article from Business Travel News Online.
Keep up with developments in the lodging industry with Trends in the Hotel Industry, published annually by PKF, and located in the Nestlé Library reference collection (call number TX909 A1 T74).
Top 3 in 30 is Back
November 17, 2008
Our Top 3 in 30 workshop is back for another round. In 30 minutes, you will receive hands-on practice with three of our most popular databases, with a focus on the hospitality industry. Topics include article searching, company research, and market research. The following classes are available this week:
Monday, 11/17, 3:00-3:30
Tuesday, 11/18, 4:00-4:30
Wednesday, 11/19, 2:00-2:30
Wednesday, 11/19, 4:00-4:30
Thursday, 11/20, 2:00-2:30
Classes will be held in the Nestlé Library. To register, visit our workshop page.
Business Travel Hits the Brakes
November 10, 2008
The majority of air travel in 2009 is expected to occur inside airplanes.
The economic slowdown will have an impact on business travel into the year 2010, according to the Travel Industry Association (TIA). In its annual forecast, the TIA said business travel continued to soften throughout 2008 with further declines expected next year, although officials detailing the outlook struck a tone of optimism for 2010. The decline in leisure travel next year is expected to be less severe than business travel.
International travel into the U.S. will also be affected. International inbound traffic grew by 10% this year, but the TIA forecast anticipates a 3% decline in such traffic next year. Read the TIA press release.
The Nestlé Library subscribes to several TIA publications. The best place to start for research on the travel industry is our Travel & Tourism industry guide.
Casual Dining Chains Experience Growth Slowdown
October 6, 2008
Casual dining has become a casualty of the current economic slowdown. Many casual dining chains have announced plans to cut back on new restaurant openings in 2009. Reduced consumer spending and financing difficulties are largely to blame for the segment, which includes chains such as Applebee’s, Buffalo Wild Wings, and Olive Garden. For the latest information, read the Reuter’s report.
Cornell students have access to detailed market research for the casual dining segment through a database called Mintel Marketing Intelligence. The Casual Dining report from Mintel includes the following sections:
Market Share
Trends
Frequency of Attendance by Chain
Attitudes Towards Ethnic Cuisine
Loyalty
The Mintel database can be accessed from the home page of the Nestlé Library web site. For help with Mintel, or any of our databases, contact a member of the reference team.
Hotel Stocks Slide Expected to Continue
October 2, 2008
NASDAQ headquarters in Times Square
The travel industry is not immune to the recent turmoil on Wall Street. Amid growing economic concerns, many economic analysts have lowered their outlook on major lodging companies.
On Monday, Goldman Sachs analyst Steven Kent said he expects U.S. REVPAR to remain negative into next year largely due to declines in corporate travel spending throughout most industries.
Read the full article on Forbes.com.
Members of the Cornell community can obtain current analyst reports from leading brokers through a database called Investext Plus. Contact the Nestlé Library reference team for help using Investext Plus, or any of our other databases.
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